TORONTO – Canadian Basketball star, Cory Joseph, is launching the annual 120 Challenge which will support Isthmus Canada, a charity that provides food for hungry students on weekends. The annual challenge encourages participants to raise awareness about food insecurity in Canada by posting a photo of themselves in support of Isthmus on social media.
"I saw many children in my own neighbourhood growing up dealing with hunger issues, so I feel I have the responsibility to give back," says Cory Joseph.
Currently 1 in 5 children in Canada are food insecure. While school programs feed hungry children through the week, there is currently no government subsidised program that feeds kids through the weekend. Isthmus is a registered Canadian charity that fills that gap by providing children with a backpack of food on Friday that they can return to school on Monday.
It only takes $120 to feed a child for the entire school year.
"We are thrilled to have Cory lend his star status to this challenge," says Isthmus CEO Adam Markwell. "Most Canadians don't realize that food insecurity exists so close to home,” says Markwell.
To enter the Isthmus 120 Challenge, participants must follow Isthmus online and post a photo of themselves on social media holding a sign that says “I stand with Cory Joseph against childhood hunger,” use the hashtag #120Challenge, and tag five friends. The winner of the challenge will receive an all-expenses paid trip with five friends to watch Joseph play in Indianapolis.
The 120 challenge runs from March 1, 2019 to March 20, 2019.
Watch a message from Cory: https://youtu.be/67Ha85sYeWk
About the 120 Challenge
The 120 Challenge is a social media contest launching on March 1, 2019. Anyone can post a photo online, tag and follow Isthmus, and tag the five people they would bring with them on a trip to Indianapolis to see Cory Joseph play. Each post is equivalent to one entry into the competition.
About Isthmus Canada
Isthmus is a Canadian charity that provides food for kids from who may otherwise go hungry on the weekends. Cory Joseph partnered with Isthmus in 2017 to make sure no Canadian student has to come to school on Monday morning with an empty stomach. While many students are supported by school lunch programs, Isthmus is the only national charity in the country to provide students with enough nutritious food to stay healthy between Friday afternoon and Monday morning.
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