NBA Star Cory Joseph Launches Campaign to end Childhood Hunger in Canada

Canadian basketball star Cory Joseph is launching a Canada-wide campaign to end childhood hunger called the 120 Challenge.

The online-fundraising drive, challenges Canadians to donate $120 to Isthmus –(pronounced [is-muh s].  The registered Canadian charity helps fight hunger on the weekend. Isthmus provides children with a backpack full of food on Friday and they bring the empty bag back on Monday. 

"It only takes $120 to feed one child for the entire school year," says Joseph.

The Pickering, ON native who now plays point guard for Indiana is the charity's ambassador.

"I saw many children in my own neighbourhood growing up dealing with hunger issues so I feel I have the responsibility to give back," says Joseph.

The campaign gives contest participants one entry for every $120 they donate to the 120 Challenge.

"We are thrilled to have Cory lend his star status to this event," says Isthmus CEO Adam Markwell. "Most Canadians don't realize that food insecurity impacts one-in-five children in Canada, so for every backpack we fill, we feed a child on the weekend for an entire year," says Markwell. 

The 120 Challenge runs from October 23, 2017 to November 16, 2017.

Contest winners will be announced November 17, 2017 with the grand prize being a trip for two to Toronto to see Cory Joseph play against his former teammates in Toronto at the ACC on December 1, 2017.

Because Hunger Doesn't Take Weekends Off

Raptors Star Cory Joseph Partners with Isthmus to Take on Childhood Hunger

Raptors Star Cory Joseph Partners with Isthmus to Take on Childhood Hunger

Toronto Raptor Cory Joseph is lending his famous name and deep pockets to a charity drive to stamp out childhood hunger in Canada.

The Canadian point guard has teamed up with a national organization formerly called Blessings in a Backpack. As part of its effort with Joseph, the charity has re-branded as Isthmus.

It provides a lifeline for kids from low-income families who may otherwise go hungry on weekends by providing them with enough nutritious food to stay healthy between Friday afternoon and Monday morning.